The tag in
html that sets the character set for the web page is the meta tag. META tags are used to describe the properties of an HTML web page document. In addition to providing basic information such as the document character set, language used, and author, it also involves the setting of keywords and web page levels.
For example, if the character set of the page is set to utf-8, the corresponding meta tag is:
.
The so-called META tag is an important html tag in the source code of HTML web pages. META tags are used to describe the attributes of an HTML web page document, such as author, date and time, web page description, keywords, page refresh, etc.
The META tag is a key tag in the HEAD area of the HTML tag, which is located between the and of the HTML document (some are not between and). Although the information it provides is invisible to the user, it is the most basic meta-information of the document. In addition to providing basic information such as document character set, language, author, etc., it also involves the setting of keywords and web page ratings.
So the content of online marketing methods such as search engine registration, search engine optimization ranking, etc. usually talk about the role of META tags. We can even say that the content design of META tags is very important for search engine marketing. A crucial factor is to make reasonable use of the Description and Keywords attributes of the Meta tag, and add the description of the website or the keywords of the webpage to make the website closer to the user experience.
From the HTML code example, we can see that there are 3 places containing meta in a piece of code, and meta does not exist independently, but needs to be connected to other attributes behind, such as description, Keywords, http-equiv etc. The following is a brief introduction to the composition and function of some common META tags in search engine marketing.
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